Rebrand democracy: Rita Clifton

Rita Clifton shares what democratic governments can learn from the way powerful brands engage with their customers, and lays out three qualities that every good brand — and government — should have to succeed. (Filmed at TEDxHousesofParliament.)

Each week, we choose four of our favorite talks, highlighting just a few of the enlightening speakers from the TEDx community, and its diverse constellation of ideas worth spreading. Browse all TEDxTalks here »

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