"People don’t buy what you do; they buy why you do it."- Simon Sinek, TEDxPugetSound

What sets great leaders and companies apart? In his talk at TEDxPugetSound, leadership expert and author, Simon Sinek, explains his theory about why we clamor for the latest iPhone or flock to the National Mall for MLK’s “I Have a Dream” speech.  
Watch the full talk here: 

"People don’t buy what you do; they buy why you do it."
- Simon Sinek, TEDxPugetSound

What sets great leaders and companies apart? In his talk at TEDxPugetSound, leadership expert and author, Simon Sinek, explains his theory about why we clamor for the latest iPhone or flock to the National Mall for MLK’s “I Have a Dream” speech.  

Watch the full talk here: 

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  3. ashantiomkar reblogged this from tedx and added:
    How true!!
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  18. jldean reblogged this from tedx and added:
    True.
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  21. iwritecopy reblogged this from tedx and added:
    good reminder to copywriters.
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