GoldieBlox, the super cool engineering toy set for girls (and the brainchild of TEDxPSU speaker Debbie Sterling), just released this amazing ad, which combines the Beastie Boys, a Rube Goldberg machine, and some dancing to show why there needs to be more diversity in the toys presented to girls. Not everything needs to be pink and princess-y!
We love this ad almost as much as we love Debbie’s talk,  “Inspiring the next generation of female engineers,” which you should totally watch right now and learn why she decided to start GoldieBlox (Hint: It’s to help girls learn that they can be engineers, despite what anyone tells them.) Well — right after you watch these girls engineer one amazing backyard machine.

GoldieBlox, the super cool engineering toy set for girls (and the brainchild of TEDxPSU speaker Debbie Sterling), just released this amazing ad, which combines the Beastie Boys, a Rube Goldberg machine, and some dancing to show why there needs to be more diversity in the toys presented to girls. Not everything needs to be pink and princess-y!

We love this ad almost as much as we love Debbie’s talk, “Inspiring the next generation of female engineers,” which you should totally watch right now and learn why she decided to start GoldieBlox (Hint: It’s to help girls learn that they can be engineers, despite what anyone tells them.) Well — right after you watch these girls engineer one amazing backyard machine.

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    This is a pretty cool product. All it takes is one asshole to turn people away from STEM fields.
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    awesome!