Maybe the reason that money doesn’t make us happy is that we’re always spending it on the wrong things, and in particular, that we’re always spending it on ourselves.

If you think money can’t buy happiness, you’re not spending it right. The implication is not, you should buy this product instead of that product and that’s the way to make yourself happier. It is, in fact, that you should stop thinking about which product to buy for yourself and try giving some of it to other people instead.

Think less about, ‘How can I spend money on myself?’ and more about, ‘If I’ve got five dollars or 15 dollars, what can I do to benefit other people?’ Because ultimately, when you do that, you’ll find that you’ll benefit yourself much more.

On this Cyber Monday, we don’t have any promo codes or delivery drones, but what we do have is pretty awesome: the super smart Harvard Business professor Michael Norton talking about how to buy happiness.

In his talk, Michael shares years of research on how money affects our happiness, revealing that buying that present for your mom might be healthier than you think.

Watch his whole talk here»


In the free market of individual desire, I negotiate my value every day.Hence, the contemporary man’s anguish. His obsession. "Am I desirable? How much? How many people are going to love me?"How does he respond to this anguish? Well, by hysterically accumulating symbols of desirability [fancy cars, clothes, jewelry]. I call this accumulation, along with others, the seduction capital.It is said — about consumption — that our age is materialistic. But it’s not true. 
We accumulate objects in order to communicate with other minds. We do it to make them love us. To seduce them. Nothing is less materialistic or more sentimental than a teenager buying brand new jeans and tearing them at the knees because he wants to impress Jennifer.Consumerism is not materialism. It is rather — engulfed matter sacrificed in the name of the love god, or — rather — in the name of the seduction capital.

— TEDxParis speaker Yann Dall’Aglio on the free market of love. Watch his entire talk here.
Photo by Flickr user @Doug88888.

In the free market of individual desire, I negotiate my value every day.

Hence, the contemporary man’s anguish. His obsession. "Am I desirable? How much? How many people are going to love me?"

How does he respond to this anguish? Well, by hysterically accumulating symbols of desirability [fancy cars, clothes, jewelry]. I call this accumulation, along with others, the seduction capital.

It is said — about consumption — that our age is materialistic. But it’s not true.

We accumulate objects in order to communicate with other minds. We do it to make them love us. To seduce them.

Nothing is less materialistic or more sentimental than a teenager buying brand new jeans and tearing them at the knees because he wants to impress Jennifer.

Consumerism is not materialism. It is rather — engulfed matter sacrificed in the name of the love god, or — rather — in the name of the seduction capital.


TEDxParis speaker Yann Dall’Aglio on the free market of love. Watch his entire talk here.

Photo by Flickr user @Doug88888.