In the free market of individual desire, I negotiate my value every day.
Hence, the contemporary man’s anguish. His obsession. "Am I desirable? How much? How many people are going to love me?"
How does he respond to this anguish? Well, by hysterically accumulating symbols of desirability [fancy cars, clothes, jewelry]. I call this accumulation, along with others, the seduction capital.
It is said — about consumption — that our age is materialistic. But it’s not true.
We accumulate objects in order to communicate with other minds. We do it to make them love us. To seduce them.
Nothing is less materialistic or more sentimental than a teenager buying brand new jeans and tearing them at the knees because he wants to impress Jennifer.
Consumerism is not materialism. It is rather — engulfed matter sacrificed in the name of the love god, or — rather — in the name of the seduction capital.