Gullibility or vulnerability? Stuart Nolan

Expert in deception Stuart Nolan applies the the trickery of magicians to everyday life. Using this strategy, he tricked nearly 700 organizations into falling for the Forer scam — a psychological test designed to expose our gullibility. In this talk, he proposes that it’s not that the trick that matters, but its effect, and, ultimately, what these effects say about our society. (Filmed at TEDxSalford.)

Each week, we choose four of our favorite talks, highlighting just a few of the enlightening speakers from the TEDx community, and its diverse constellation of ideas worth spreading. Browse all TEDxTalks here »

Rebrand democracy: Rita Clifton

Rita Clifton shares what democratic governments can learn from the way powerful brands engage with their customers, and lays out three qualities that every good brand — and government — should have to succeed. (Filmed at TEDxHousesofParliament.)

Each week, we choose four of our favorite talks, highlighting just a few of the enlightening speakers from the TEDx community, and its diverse constellation of ideas worth spreading. Browse all TEDxTalks here »

Calculating society’s nature: Hannah Fry

Human civilization is complicated, but it can be untangled. Hanna Fry reveals how the mathematics of complexity theory can forecast society’s next moves — from trade to human migration to crime. (Filmed at TEDxUCL.)

Each week, we choose four of our favorite talks, highlighting just a few of the enlightening speakers from the TEDx community, and its diverse constellation of ideas worth spreading. Browse all TEDxTalks here »