"People don’t buy what you do; they buy why you do it."
- Simon Sinek, TEDxPugetSound
What sets great leaders and companies apart? In his talk at TEDxPugetSound, leadership expert and author, Simon Sinek, explains his theory about why we clamor for the latest iPhone or flock to the National Mall for MLK’s “I Have a Dream” speech.
Watch the full talk here: