Above: A program you can wear — TEDxBoulder’s letterpressed event guides.
At TEDxBoulder’s very first event, attendees were treated to hand-printed programs that served not only as guides to the event’s program, but nametags as well. The programs, designed by local Boulder design firm Good Apples, featured a giant cut-out ‘X;’ accordion flaps with maps, speaker information, and schedules; twine for wearing around the neck; as well as cover space to finish the sentence, “I am…”
The design was later chosen as a winner in the Communication Arts Design Annual for the year. We understand why.
