A bra that saves lives: at TEDxCERN, a bra that transforms into a gas mask 

Above is the Emergency Bra, a ordinary-looking brassiere that transforms into two individual gas masks when needed, inspired by the inventor’s experience with the Chernobyl disaster. At TEDxCERN, Marc Abrahams, organizer of the famed Ig Nobel Prize, spoke about the invention — one of the projects to which the Ig Nobels has awarded a prize. From his talk:

This is my favorite brassiere. This is the only brassiere I own. This is an Emergency Brassiere. In an emergency, you can quickly separate it into two protective face masks. One to save your life, and one to save the life of some lucky bystander.

The emergency bra was invented by Dr. Elena Bodnar. Dr. Bodnar grew up in Ukraine. As a young physician in Ukraine, she treated victims — many of them children — of the Chernobyl Power Plant meltdown.

They stayed in touch, she and the other doctors over the years, and they discovered that a tremendous part of the really bad medical damage came from particles in the air that people breathed in. And she kept thinking, if only there had been some simple filter, or a mask, a piece of cloth easily available that people had access to, Chernobyl might not have been such a horrible medical disaster. And that’s why she eventually invented the Emergency Bra. 

Below, Marc’s entire talk, which explains more of the weird, wonderful, and surprisingly meaningful research and projects honored by Ig Nobel:


(Photos via TEDxCERN, Nerve, and Emergency Bra)

Snapshots of the City 2.0: TEDxKyiv

(Top photo from Instagram user alexneskin; Bottom photos from L to R: avasavitsky; kocherganchyk; romanguro; valo_yeah)

From organizer Olga Romanyuk:

The future for the city depends on how connected we are. To emphasize the importance of urban connections, the TEDxKyiv team held TEDxCity2.0 event at the art gallery just under the great city connector - one of the river bridges. Though the gallery presented the challenge of not being a perfectly-equipped conference room and having different light than required for slides, cameras, and video production, which are always top quality by TEDx events, we knew that not all ideas are born in a perfect greenhouse.


The nurturing support of partners taking care of some production as well as speakers becoming a real team and encouraging each other at rehearsals, and of course the participants’ beliefs and expectations made the event happen. The idea of the City 2.0 resonated with ideas from our speakers, many of whom spoke about  the connections that will move the city forward: dialogues between urban artists, entrepreneurs, bike owners, social innovators, architects, the IT community.
The celebratory spirit was heightened by the event’s coincidence with the third anniversary of TEDxKyiv. And we look forward to more to come - for the city and the TEDx community!

TEDxKyiv Celebrates Entrepreneurship

On June 18, the 5th TEDxKyiv will celebrate entrepreneurship in Ukraine.

We expect 12 speakers to share stories, ideas, theories and practices on how to boost the culture, inspire and sustain entrepreneurial spirit in our city, country, region and the world, in every one of us. 

We see entrepreneurship in a very broad perspective: from personal active position of a citizen who sees the opportunities in obstacles  to successful enterprises of a sustainable nature that add value to society. 

We want to inspire transition from passive indifferent position to active responsible steps, from consumption style of living to the creation, from scarcity to abundance mindset, from narrow thinking to systems thinking. Every human being is born to create. We want to inspire businesses that create the world and the future we want to be part of.  

Our friends and speakers will be coming from Kyiv, Lviv, Odessa, Donetsk, Vinnytsya, Moscow, Vienna, Chicago, Bishkek, Tallinn and other cities - in Ukraine, Europe, and  beyond. We hope that TEDxKyiv will become a space to meet passionate and like-minded people from all various walks of life, and multiply our common efforts to inspire participatory leadership and support entrepreneurial talents to take actions that matter here and now. 

We’re announcing our speakers on our blog hereJoin us on our Facebook and take part in the online competition in a week. Register here.

Written by the TEDxKyiv team